After trading as ‘one’ for more than three years, the company that owns the region’s main train operator has decided to rebrand. Early next year ‘one’ will be known as “National Express East Anglia” reflecting the name of the corporation that has been running trains services in the area since April 2004.
‘one’ signified the combining of four previous rail operators (Anglia, Great Eastern, West Anglia, and Stansted Express) into one rail company for the whole of East Anglia. Its slogan at the time was “All Four ‘one’.”
The National Express name is closely associated with its bus division. The rail division will draw on the corporate image, logo, and reputation in the rebranding.
The company had previously excluded its corporate name from all its rail operations, running trains companies ‘one’, Central Trains, and Midland Mainline among others. That changed earlier this year when it won the franchise to replace train operator GNER; that route is now known as National Express East Coast.
The National Express East Anglia logo will begin appearing on trains, sign boards, timetables, and stations along the East Suffolk Line, and the rest of the network, from February 2008.